People really love to hate the public transportation in San Francisco. It's a never ending-peep show into SF's unique, oddball culture. For better or worse.
That's why we set out to create a campaign that embraced these quirks. And turn Muni into the perfect choice to be your official but unofficial tour guide of the city. We created postcards, OOH, banners and an app for the campaign.
Featured in the Sense of Exploration issue of BranD magazine.