Lolo Energy :15
Heath Energy :15
Ashley Energy :15
Tatyana Energy :15
Kikkan Energy :15
NBC.com Rich Media Unit.
Fans were invited to tweet a cheer to their favorite athletes to give them the energy they needed to compete.
BP wanted to show it's commitment to the energy of Team USA at the Winter Olympics in Sochi. So, we created spots that focused on the idea that the athletes got their energy from a single source: their fans. We also produced a banner that allowed fans to tweet the athletes directly with cheers of confidence.
Agency - Ogilvy & Mather NY
Lolo Energy :15
Heath Energy :15
Ashley Energy :15
Tatyana Energy :15
Kikkan Energy :15
NBC.com Rich Media Unit.
Fans were invited to tweet a cheer to their favorite athletes to give them the energy they needed to compete.