
BP: COMMITTED TO AMERICAN ENERGY
BP wanted to show its commitment to Team USA at the Winter Olympics in Sochi. We created spots that focused on the idea that the athletes got their energy from a single source: their fans.
Agency - Ogilvy & Mather NY

BP Olympic Energy Lolo

BP Olympic Energy Heath

BP Olympic Energy Ashley

BP Olympic Energy Tatyana

BP Olympic Energy Kikkan

Cheer Rich Media Unit
Fans were invited to tweet a cheer to their favorite athletes to give them the energy they needed to compete.