![17MRM_Brady_2043_sRGB_M6.jpg](https://images.squarespace-cdn.com/content/v1/53e9aad9e4b0162bed56cae0/1536191213224-10TNOH2CC6ZMYFBZMF3Q/17MRM_Brady_2043_sRGB_M6.jpg)
DIRECTV NOW: MR. MERCEDES
To announce the launch of Mr. Mercedes, a new Stephen King show about a crazy, Mercedes driving killer, we created hyper targeted social posts in order to creep the hell out of people as they perused their news feeds.
These are just a few of my favorites.
Agency - iCrossing
![Life event: Start of school](https://images.squarespace-cdn.com/content/v1/53e9aad9e4b0162bed56cae0/1536192163927-51RMRWV05V8WOUH1TGPR/IMG_5063.PNG.png)
Life event: Start of school
![Location: Williamsburg](https://images.squarespace-cdn.com/content/v1/53e9aad9e4b0162bed56cae0/1536192532259-TN3UEUT30AVZ1KVXRKRU/0010_Williamsburg.jpg)
Location: Williamsburg
![Life Event: New job](https://images.squarespace-cdn.com/content/v1/53e9aad9e4b0162bed56cae0/1536192214669-GWHZUB4FE2LERRZZJSAF/0000_New+Job.jpg)
Life Event: New job
![Location: Empire State Building](https://images.squarespace-cdn.com/content/v1/53e9aad9e4b0162bed56cae0/1536192736714-LM2JWC44AUQUGUAY24E2/0011_Empire+State+Building.jpg)
Location: Empire State Building
![Life Event: New Home Owner](https://images.squarespace-cdn.com/content/v1/53e9aad9e4b0162bed56cae0/1536193014037-GYED7987WMS9M2ASXXIK/0008_Layer+Comp+1.jpg)
Life Event: New Home Owner
![Weather: Hot temps](https://images.squarespace-cdn.com/content/v1/53e9aad9e4b0162bed56cae0/1536193093747-LPQPXDW6PDM8CX65DSBD/0001_Hot+2.jpg)
Weather: Hot temps
![Weather: Rain](https://images.squarespace-cdn.com/content/v1/53e9aad9e4b0162bed56cae0/1536193253397-LH2WW1HH5RMQ5SD63Z63/0000_Rain+-+Autumn.jpg)
Weather: Rain
![Location: Upper West Side](https://images.squarespace-cdn.com/content/v1/53e9aad9e4b0162bed56cae0/1536193325580-UA57WGXHCM6P76TG6MOY/0008_Upper+Westside.jpg)